4 things to avoid when shopping for broadband


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Comparing broadband may not be THE most glamorous task in your life but it’s certainly worth the effort, given that up to 10 million consumers could be overpaying. This figure to some might appear shocking but is perhaps understandable given there are so many other things we all are getting on with in our daily lives. 

 

In the digital age that we live in, the majority of us are reliant on the internet in our personal and professional lives. What is the norm as soon as we wake up? We check our social media, view the news headlines online and read our WhatsApp messages… Having a poor or unreliable connection is just an unnecessary nuisance in 2020. You might assume that having the best broadband automatically equals expense – this is not always true. It all comes down to your usage and what you’re looking for.

 

Moreover, with the vast majority of broadband providers offering dependable and reliable service, it’s easy to forget all about whether or not you are getting the best deal on price. Luckily it’s a pretty seamless process these days, with the first port of call being a comparison site, such as cable.co.uk, where you can see a list of the best broadband deals on the market. However, make sure you know what you are signing up for when you switch providers. To help you achieve this, we have curated a list of four things you should avoid when you do shop for your best broadband deals. 

 

Overly long contracts – Often the lowest prices are offered to consumers who are willing to commit to the longest contracts. However, a long contract might not suit everybody. Remember you normally won’t be able to switch until the end of your contract, so be careful before you sign up to a long contract that you are confident in that provider and their prices. Also, remember to shop for a new deal once your contract is up as there will likely be better deals available once your contract ends.

 

Too slow (or too fast!) speeds Although it sounds counterintuitive to have your internet connection described as “too fast”  in reality not everyone needs a 120GB fiber connection. For example, an elderly person who uses the internet occasionally for sending the odd email will unlikely need to leverage the power of such a fast connection. More of a concern is when your connection is too slow, for example, if you have three teenagers with three devices plus parents watching films or shopping online, you will, of course, need a higher spec. package. 

 

Using added extras as the deciding factor

There are a plethora of extras and add ons providers use to attract or even lure you into their services. Whilst many of these may seem attractive on the face of it, in reality, many will be built into the overall price you are paying over the length of the contract. Yes, you might get a £50 M & S voucher but is the monthly price still the cheapest? Maybe it still is, but it’s always prudent to focus on the actual package on offer and the overall cost rather than individual extras or add-ons. 

 

If the extras are something that you genuinely want or need, then by all means let this sway your decision but don’t let it be the ultimate decider, as the best broadband for your lifestyle is what you’re really looking to find.

 

Not considering setup, connection or cancellation costs

Look for costs outside the headline monthly cost such as line rental or setup/connection costs. Sometimes you may see an attractive low monthly cost but this might be being offset with a higher cost somewhere else. As mentioned earlier, look at packages in the round and ask yourself is this really the right package for me? Finally, ALWAYS shop around, as you really have nothing to lose and everything to gain! 

 

Lastly, make sure you ask all the relevant questions when looking for your new broadband and as boring as it may be, have a look over the fine print to make sure you’re fully aware of what it is you are buying – that way, you won’t have any unexpected surprises further down the line.


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