The housing market is incredibly competitive for buyers, but sellers don’t have it easier either. One of the main challenges people face when selling their property (aside from the price) is making it stand out and emphasising its benefits to potential buyers.
It is tempting to leave this to a real estate agent; they greatly help. However, we also advise a proactive approach: get involved and help promote your home. Below, we discuss five simple ways to emphasise your property’s benefits to potential buyers.
Consider the Main Selling Points of Your Property
Before creating property listings and taking photos, consider what makes your property attractive. To highlight its benefits, you must first be clear on what they are. Does the property have ample space? Maybe its garden and grounds are imposing? Or is the kitchen/dining room one of the most vital selling points?
Consider the type of people interested in buying your home, the most important rooms, and what they will look for in a property. Then, create a checklist of matching benefits and highlight these features in the actions below.
Provide Detailed Information on Local Amenities and Attractions
The area surrounding a property is often just as important for buyers as the building itself. Many couples and families want to live in a respectable area with many amenities and attractions.
When creating your property description, include a section dedicated to the local area. People often overlook this, but adding such a section can make your listing stand out and reduce the time and effort potential buyers must spend researching.
This section can describe the local area and include a bulleted list of amenities such as sports complexes, golf courses and country clubs, public parks, gyms, restaurants, and supermarkets. Be as detailed as possible to show how much the local area offers.
Hire a Professional Photographer for Listing Photos
A great way to turn away potential buyers is to showcase poorly lit photos that make the rooms in your property appear small and dingy. Real estate photography matters and it’s vital that you invest time and money to get it right.
Smartphones today have excellent cameras, but we recommend working with a professional photographer to showcase your property in the best light. An experienced real estate photographer understands the importance of lighting. They also know various visual tricks to make your rooms look larger and photograph them from the best possible angles.
Remember that in most instances, when looking at a property listing, most potential buyers will jump immediately to the photos. If they are greeted with bright, inviting pictures that paint your property in the best possible light, they are likelier to continue reading or book a viewing.
Think About How You Describe Your Properties Features
Property listing descriptions are everything, and they can significantly emphasise the benefits of your property. For example, let’s say you’ve created a simple description of your main bedroom:
- Master bedroom with en-suite bathroom and built-in wardrobes.
While this highlights some key points, it’s not exactly enticing. This description could be made much better with a few enhancements:
- Spacious master bedroom with two double windows, space for a dressing table, and built-in wardrobes segmented for their clothing and complemented by a well-ventilated en-suite bathroom complete with a walk-in shower, vanity unit, and skylight.
This description provides much more detail, giving the potential buyer a clearer idea of the bathroom and wardrobes’ functionality.
Consider Creating a Virtual Property Tour
Real estate photography is fantastic, but you can go one step further and create a virtual property tour. A real estate photographer could assist with this, but you could easily make one using your smartphone camera.
We advise recording a separate video for each room to minimise the video file size. When recording, you aim to walk through the room and pan your camera to show it from different angles.
Be sure to hold your camera steady and minimise any potential noise. Use slow and purposeful movements when walking or turning so the video is smooth, and the viewer can see everything.
Showcase the Benefits of Your Property
By taking the property listing and marketing into your own hands, you can highlight its benefits and give it the best chance of selling for your asking price or higher. Make sure to highlight the local area, get professional real estate photos, create a virtual property tour, and produce well-written descriptions showcasing what your home offers.
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