Houses for sale in the UK could soon be found in Google following a successful launch of a Google property portal in Australia. Here estate agents lists properties for free and users find properties from Google Street View Service and listing details on Google maps. The move could well see the demise in profitable services provided by property websites such as Rightmove.
According to a recent report in the Financial Times, talks are progressing with estate agents and listings on the new site could be free, unlike Rightmove’s, with revenues generated from advertising. Rightmove currently operates the UK’s largest property portal and claims to advertise around 90% of all homes for sale.
Google is the first place to start searching for anything – being able to look for a home would be great for our customers.” Anybody looking to buy a property will be able to use Google to search for homes in any part of the country.
Ed Mead, commercial director at London-based estate agent Douglas & Gordon, confirmed yesterday that it had spoken to Google about launching a similar scheme in the UK.
He said: “It looks very simple. If it stays free, then Google has a massive winner on its hands as it will get the backing from estate agents currently paying for rival sites.”
Scottish estate agents last night admitted that the presence of Google on the property scene would change the home-buying process.
David Marshall, from the Edinburgh Solicitors Property Centre, “Google will not provide the same kinds of services we do, like property matching for clients. Our research tells us people still use property websites, newspaper adverts and showrooms to buy property and that would continue.”
There were also claims that the free Google service could make buying and selling a home cheaper.
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